Marketing Essay -- essays research papers

MULTI EXPRESS TOOTHBRUSH Introduction: A toothbrush that has multiple uses and saves space, that’s the vision behind the Multi Express Toothbrush. The product at hand is a toothbrush that pulls apart at the handle to provide consumers with dental floss and toothpaste. The rear part of the handle contains a button that when pushed down also allows forward movement; this action squeezes the toothpaste cartridge. When the button is pressed a hole at the end of the handle opens up allowing the toothpaste to exist, when the button is released the hole closes and seals off the toothpaste. The end with the brush contains a cartridge full of dental floss. The use of cartridges is important because when one becomes empty just pull it out and insert another quick, easy, and simple. When done brushing and flossing snap the two ends together and your ready for your next use. Target Market:   Ã‚  Ã‚  Ã‚  Ã‚  The Multi Express Toothbrush can be used by anyone: children, teenagers, and adults. Parents when your children go to sleepovers don’t waste your time and space packing a toothbrush, toothpaste, and dental floss the Multi Express Toothbrush contains all three. Teenagers can’t brush your teeth after lunch because you can’t fit toothbrush and toothpaste in your already crammed full book bags use the Multi Express Toothbrush whether you’re in high school or college and keep those smiles bright and white. Adults I know what your thinking, I barely have enough time to sit down and eat my lunch let alone brush my teeth afterwards. With the Multi Express Toothbrush it’s as simple as one, two, and three; pull, squeeze, and brush now that’s fast. Business men and women who have to travel the Multi Express Toothbrush is for you, because you’re on the go and you need that extra space in your luggage. Product:  Ã‚  Ã‚  Ã‚  Ã‚   The Multi Express Toothbrush design is unique; its handle is large and slims down toward the end of the brush. The handle when separated has two cartridges. These two cartridges contain dental floss and toothpaste. These cartridges can be reloaded when they run out. The dimensions of the Multi Express Toothbrush are nine inches in length and one and a half inches in width. The width of the handle is what makes it possible for the Multi Express Toothbrush to contain these items. The button at the back part of the handl... ... your personal supplies. No more, nasty, dried up toothpaste containers our patented squeezing system eliminates the mess. The Multi Express Toothbrush is for everyone whether you’re going on sleepovers, brushing your teeth after lunch, camping in the woods, or traveling for business or for pleasure. Replacement cartridges are quick and easy to switch. The price of the Multi Express Toothbrush will be affordable, because we are charging the lowest price possible that allows our company to obtain a profit. Discount by coupons and other promotional offers will be used. Advertising on television will allow us the opportunity to draw in new customers and keep the ones we have already. Packages should be durable cutting down on the amount of damaged products. Our package should be attractive and draw customers’ attention. The use of intensive distribution will allow us full coverage of the market, making the product available to all consumers at a variety of locations. I n conclusion our goal is to keep customers satisfied buy offering them a quality product at a reasonable price. We like to think were making the world brighter one smile at a time.   Ã‚  Ã‚  Ã‚  Ã‚